The theme, based on John 12:23, challenges the youth in Europe that The Hour Has Come for Jesus to be glorified in our personal lives through our self-sacraficing obedience and commitment to Him. We are called at this hour to not love our own lives but lose them for His sake.
The Hour Has Come also redirects us to the distinctive Seventh-day Adventist message, that of the judgment mentioned in Revelation 14:6-7. The first angel's message is prophetically relevant for this generation, and calls us to share the news of Christ's current ministry for us in Heaven alongside the message of His cross.
Lastly, The Hour Has Come notes the urgency of carrying the message of a crucified, risen, pleading, and soon-coming Savior to all the world in this generation.
The time is now. The Hour Has Come.